The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts ...

CANNES, FRANCE — Cannes Lions this year didn’t herald the arrival of many new trends that turned heads, but rather iterated on some that already had a rising profile and have become more entrenched in ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party ...