Long dominated by American trends of bold contours and ultra-pronounced highlighters, the world of makeup is now opening up to other inspirations. For the past few months, a style straight from South ...

I've been there a lot of times before: Getting inspired by a K-drama leading lady's look or a K-pop star's music video and trying to replicate the makeup look on myself, only to end up with a look ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...