What's your next step if you already have more than 120 million followers on social media and automotive content that receives more than 2 billion views per month? Well, if your Alex Hirschi, better ...

HONOLULU (HawaiiNewsNow) - Nearly 30 years ago on March 23, 1983, President Ronald Reagan gave an historic speech from the Oval Office that would set a new course for the scientific community for ...

The Safeback SBX avalanche survival system hasn’t even officially hit the market, and it’s already won an ISPO innovation award and is up for another innovation award at the Outdoor Retailer Snow Show ...

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This week at CES, boutique PC maker iBuyPower announced the iBuyPower SBX Steam Machine, a new, compact system running the living room-oriented SteamOS operating system. While tech details are still ...

A new independent clinical trial shows that Safeback’s SBX system can increase survival time almost fivefold for avalanche burial victims. There’s one worst case scenario in backcountry skiing that ...

“We needed someone with both the expertise and industry knowledge to complement our strengths,” says Nik Hirschi, cofounder and CEO of the Supercar Blondie Group. “While Alex and our team bring ...