There are few food-and-beverage pairings that are better known -- or more beloved -- than beer and pizza, and local chain Pitfire Pizza is elevating the match with wood-fired artisanal pies and local ...

Hibler explains that he and Sanfield are “developing Pitfire’s growth as a ‘Case Study Restaurant Project.’ Very much in the spirit of the case study homes in Los Angeles in the fifties. I get the ...

Paul Hibler likes to call his empire of seven Pitfire Artisan Pizza locations in Southern California an “anti-chain.” It thrives without gimmicks, or garish staff uniforms or advertisements for ...

Restaurant openings in San Diego County are hard to keep up with these days, with new openings every week. Here’s a taste of three eateries that have opened in Carlsbad, National City and Chula Vista.

In parts one and two of our interview with Pitfire Pizza's owners Paul Hibler and David Sanfield, we learned about the design and recipe decision-making that allowed a 14 year-old restaurant chain to ...

Pitfire Pizza has opened its first San Diego restaurant at a busy shopping center in south Carlsbad. The pizza joint, owned by American Gonzo Food Corp., opened its first location in north Hollywood ...

In a region where franchise expansion often dominates the F&B playbook, Pitfire Pizza’s journey as a homegrown UAE restaurant reads a little differently. Founded in Dubai in 2014 by Michele Johnson ...

North Hollywood is home to Southern California’s first-ever Pitfire Pizza. In the 13 years since first coming online, Paul Hibler and his American Gonzo Food Corp. team has expanded the brand to seven ...

The Story Behind All Those Fruit and Vegetable AI Slop Videos The trend didn’t start with baby carrots begging for their lives. It also won’t end there.

In a region where franchise expansion often dominates the F&B playbook, Pitfire Pizza’s journey as a homegrown UAE restaurant reads a little differently. Founded in Dubai in 2014 by Michele Johnson ...

Most restaurant chains scouting Orange County seek destination malls with high-volume foot traffic. Think Fashion Island, Irvine Spectrum Center or South Coast Plaza. But that’s not the strategy of ...