Samsung’s virtual reality collaboration with NYX Professional Makeup may be a sign that the retail industry, particularly the beauty sector, is starting to wrap its head around VR and its place in ...

L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the “Impossibly NYX Professional Makeup” Gear VR experience. In-store shoppers can use ...

With social media, it’s now easier than ever to access a broad range of makeup tutorials — complete with information on exactly which products are being used. To take the experience to the next level, ...

NYX Professional Makeup, which already operates some of the most technology-loaded retail doors in the beauty industry, is launching virtual reality makeup tutorials in select stores starting on Dec.

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...