CEOs should worry less about automation and more about input integrity—the questions being asked, the depth of the answers, and the methodology guiding it all.

The Barcode Group reports that 91% of consumers are dissatisfied with retail experiences, highlighting the need for market ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...