The new dedicated electric SUV logo is derived from the company's Twin Peaks logo that was established in 2021 for Mahindra's SUV range starting with XUV700, and then moving on to all other SUVs in ...

Group's new visual identity sports a new, hand drawn word mark which builds on its heritage, while bringing in a sense of modernity and dynamism into the brand It’s been two years since the Mahindra ...

Mahindra’s new logo loses sharp edges, blending the iconic “M” with an infinity loop, hinting at ideals of sustainability. New Mahindra EVs, including the XUV and BE ranges, will sport the new logo.

Mahindra has officially launched the XEV 9e and BE 6e, two highly anticipated electric vehicles under its new XUV and BE sub-brands. Both models aim to shake up the EV market with innovative features, ...