Dairy alternative brand Alpro is continuing to focus on product over “edgy or hipster” advertising as it looks to retain its position as market leader in the category, says Hedwig Borgers, global ...
Unable to bring itself to utter the four-letter word in question, ‘This Is Not M*lk’ sees the brand reach out to 15m UK households that have not embraced plant-based drinks via TV sponsorship, ...
Danone's blockbuster move for US-based WhiteWave Foods has been one of the most significant food-industry acquisitions of the last 18 months. Struck in July 2016, the US$12.5bn deal was sealed this ...
Alpro has partnered with former England footballer Peter Crouch to promote its newly extended protein range. The new campaign, ‘Alpro Plant Protein Morning Trials’, will shed a light on morning ...
A plant-based soy drink has been recalled in the Netherlands after reports of nausea and vomiting. Danone Nutricia Nederland said a quality deviation was detected in one batch of shelf-stable 1-liter ...
This first ruling of its kind since the rules came into play regards a poster that ran on the side of a bus from October 18 2020. The claims read, ‘Next stop, your recipe to a healthier planet!’ and ...
Alpro UK has been censured by the Advertising Standards Authority following a complaint against one of its ads that claimed its products were ‘good for the planet’. The dairy alternatives giant drew ...
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...
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